---
description: Iterable, avantajlarını ve dezavantajlarını keşfedin, ürün özelliklerini ve fiyatını öğrenin, kullanıcı yorumlarını ve incelemelerini okuyun. - Capterra Türkiye
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Iterable Yorumları, Özellikleri ve Fiyatı - Capterra Türkiye
---

Breadcrumb: [Ev](/) > [Pazarlama Otomasyonu Sistemleri](/directory/6/marketing-automation/software) > [Iterable](/software/143902/iterable)

# Iterable

Canonical: https://www.capterra.web.tr/software/143902/iterable

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> Iterable, gerçek çok kanallı ilişkilendirmeyi geniş ölçekte destekleyen büyüme pazarlaması otomasyon platformudur.
> 
> Verdict: Rated **4.3/5** by 63 users. Top-rated for **Tavsiye edilme olasılığı**.

-----

## Overview

### Kimler Iterable Kullanıyor?

E-ticaret/perakende, eğlence, teslimat, eğitim ve işe alım sektörlerinde bulunan tüketici şirketlerindeki büyüme pazarlamacılarını hedeflemektedir.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Toplam** | **4.3/5** | 63 İncelemeler |
| Kullanım Kolaylığı | 4.3/5 | Based on overall reviews |
| Müşteri Desteği | 4.4/5 | Based on overall reviews |
| Paranızın Karşılığı | 4.2/5 | Based on overall reviews |
| Özellikler | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Tavsiye edilme olasılığı) |

## Satıcı hakkında

- **Şirket**: Iterable
- **Location**: San Francisco, ABD
- **Founded**: 2013

## Commercial Context

- **Target Audience**: 11–50, 51–200, 201–500, 501–1.000, 1.001–5.000, 5.001–10.000, 10.000+
- **Deployment & Platforms**: Cloud, SaaS, Web tabanlı
- **Supported Languages**: İngilizce
- **Available Countries**: Almanya, Amerika Birleşik Devletleri, Andorra, Arnavutluk, Avustralya, Avusturya, Belarus, Belçika, Birleşik Krallık, Bosna-Hersek, Bulgaristan, Cebelitarık, Danimarka, Estonya, Faroe Adaları, Finlandiya, Fransa, Grönland, Guernsey, Hollanda and 36 more

## Özellikler

- A/B Testing
- Abone Yönetimi
- Anlık Bildirimler
- CAN-SPAM Compliance
- CRM
- Dinamik İçerik
- Drip (Damla) Kampanyaları
- E-posta Pazarlaması
- E-posta İzleme
- Etkinliğin Tetiklediği Eylemler
- Kampanya Analizi
- Kampanya Yönetimi
- Kanal Yönetimi
- Katılım İzleme
- Kişi Veri Tabanı
- Kişi Yönetimi
- Multi-Channel Attribution
- Müşteri Segmentasyonu
- Pazarlama Otomasyonu
- ROI Tracking
- Raporlama/Analiz
- SMS Marketing
- Segmentasyon
- Sosyal Pazarlama
- Veri İçe/Dışa Aktarma
- WYSIWYG Düzenleyici
- Web Sitesi Ziyaretçisi İzleme
- Çok Kanallı Pazarlama
- Çoklu Kampanya
- Özelleştirilebilir Şablonlar
- İletişim Yönetimi
- Şablon Yönetimi

## Integrations (3 total)

- Adobe Commerce
- Mixpanel
- Segment

## Support Options

- E-posta/Yardım Masası
- SSS/Forum
- Bilgi Tabanı
- 7/24 (Canlı yardım)
- Sohbet

## Category

- [Pazarlama Otomasyonu Sistemleri](https://www.capterra.web.tr/directory/6/marketing-automation/software)

## İlgili Kategoriler

- [Pazarlama Otomasyonu Sistemleri](https://www.capterra.web.tr/directory/6/marketing-automation/software)
- [E-mail Marketing Sistemi](https://www.capterra.web.tr/directory/30013/email-marketing/software)
- [Kampanya Yönetim Sistemi](https://www.capterra.web.tr/directory/30012/campaign-management/software)
- [Müşteri Katılım Yazılımı](https://www.capterra.web.tr/directory/30906/customer-engagement/software)
- [Mobil Pazarlama Uygulamaları](https://www.capterra.web.tr/directory/31308/mobile-marketing/software)

## Alternatifler

1. [Brevo](https://www.capterra.web.tr/software/132996/brevo) — 4.6/5 (3446 reviews)
2. [EmailOctopus](https://www.capterra.web.tr/software/147415/emailoctopus) — 4.8/5 (655 reviews)
3. [Omnisend](https://www.capterra.web.tr/software/153508/omnisend) — 4.7/5 (836 reviews)
4. [EngageBay CRM](https://www.capterra.web.tr/software/178819/engagebay-marketing) — 4.7/5 (908 reviews)
5. [GetResponse](https://www.capterra.web.tr/software/153948/getresponse) — 4.2/5 (521 reviews)

## İncelemeler

### "Fantastic email marketing software with great workflows" — 5.0/5

> **Alan** | *24 Eylül 2020* | Bilgisayar Yazılımı | Recommendation rating: 9.0/10
> 
> **Artılar**: The WYSIWYG editor for emails is really nice because I can build emails without any code and make them look on brand and functional. The workflow tool is also really powerful for building automatic campaigns that continually perform well.
> 
> **Eksileri**: Iterable feels like it just slow sometimes. Loading campaigns, saving templates, navigating to different parts of the software. If the pages and elements loaded faster it would feel a lot more snappy.
> 
> Overall we've had a very positive experience with Iterable that has given me autonomy over email marketing and have had not to rely too much on developers to help me achieve my email marketing goals.

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### "My Experience with Iterable Explained in a Review" — 5.0/5

> **Andrew** | *16 Nisan 2025* | Tasarım | Recommendation rating: 10.0/10
> 
> **Artılar**: Iterable enhances cross-channel marketing campaigns orchestration which unify customer experiences in real-time.&#10;The availability of robust personalization and segmentation tools is an added advantage since it is easy to segment audiences based on location and behaviors.
> 
> **Eksileri**: There has really been nothing that I encounter as a flaw when using Iterable for graphic designs campaigns.

-----

### "Good product, poor aftersales experience." — 3.0/5

> **Naina** | *15 Mayıs 2025* | Otomotiv | Recommendation rating: 6.0/10
> 
> **Artılar**: Super flexible, allows lots of customization. Good for scale. Onboarding process was quick and helpful.
> 
> **Eksileri**: - Aftersales service. We signed up for their email and SMS 5 months ago. Our SMS have been blocked twice in the past 1 month, and they have zero accountability for it. They refuse to tell us why they block us, or what we can do to prevent it in the future. &#10;- Hidden fee - they charge extra for something as simple as creating new senders, something which is usually self serve in even the most basic tools and they don't tell you this when signing you on.&#10;- Reporting - not reliable. You get different numbers when you open different reports. It took us multiple emails to tell them there was an issue when our unique open rates were higher than open rates.
> 
> While the onboarding (outsourced) experience and sales experience was good, I find myself struggling with basic things as setting up new senders. We have been blocked twice from sending SMS, and they don't seem to move very quickly on such business critical issues either. I am weary of signing on new products with them, because I also don't know which parts of the tool will be free to use, and what I would have to pay for after I have signed. You should really probe into that aspect if you're looking to onboard them.

-----

### "Easy to use tool" — 5.0/5

> **Flavio** | *25 Şubat 2026* | Bankacılık | Recommendation rating: 8.0/10
> 
> **Artılar**: Nice tool that has an interface really ease to use. Iterable records various customer events, which are visible in two formats - charts and table listing, which helps us to understand better customer's behaviour and target marketing campaigns, also manage targeted emails sent to customers.
> 
> **Eksileri**: Sometimes if the number of messages sent to Iterable are high, their API gets overwhelmed and we can get some error messages returned.
> 
> In overall, Iterable is a nice tool to have in company that allow us to understand better our customer base.

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### "Iterable has fantastic features" — 4.0/5

> **Kara** | *9 Nisan 2025* | Temel Kamu Hizmetleri | Recommendation rating: 9.0/10
> 
> **Artılar**: Connecting with our customer across email, sms, web and mobile with in-app messaging&#10;Email marketing through creating and sending target email campaigns&#10;Data collection from customers in real time and management all in one place
> 
> **Eksileri**: It was complex for me to learn and start using it since i had little knowledge in marketing automation
> 
> Complete tool which supports communication with customers, cheap with high ROI

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## Links

- [View on Capterra](https://www.capterra.web.tr/software/143902/iterable)

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| de-CH | <https://www.capterra.ch/software/143902/iterable> |
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